Why Computer Generated Imagery?

Computer Generated Imagery or CGI is the creation of still or animated visual content using imaging software and is a great way to level up your digital marketing. If you’re wanting to learn more about how CGI product visualizations can benefit your product sales? You’re on the right page!

This is an image of a line of skin care products made using computer generated imagery to show how realistic cgi images can be made to look.

Why do businesses embrace Computer Generated Imagery in their marketing strategies? Well, it’s not just a trend. It’s a smart move. CGI offers a cost-effective, versatile, and consistent way to present products. It enables interactivity, quick revisions, and unleashes limitless creative possibilities. From e-commerce to print materials, it’s a versatile solution that transcends physical constraints. Let’s delve into the specifics:

It’s cost-efficient:

  • CGI eliminates the need for physical prototypes and costly photoshoots.
  • It also reduces expenses associated with set design, location rentals, and equipment.

It’s flexible and highly customizable:

  • It’s easy to modify product colours, materials, and configurations without reshooting which is involved with conventional photography.
  • Unlimited number of variations and scenes can be created quickly.

It’s easy to maintain consistency:

  • Using CGI ensures consistent lighting, angles, and product presentation across all marketing materials.
  • It’s easy to avoid variations caused by different photoshoots or conditions.

It allows for rapid prototyping and design iteration:

  • CGI speeds up product development by visualizing design changes in real-time.
  • It also enables rapid prototyping and testing of new concepts.

It’s capable of high-quality imagery:

  • CGI produces photorealistic visuals with precise control over lighting, reflections, and textures.
  • Stunning CGI visuals can rival or surpass traditional photography and videography.

It’s a great way to allow global collaboration:

  • It facilitates remote collaboration with 3D artists and designers from anywhere in the world.
  • It also reduces the need for physical product samples, making it accessible to global teams.

It reduced environmental Impact:

  • Utilizing CGI reduces the carbon footprint associated with physical photoshoots, including transportation and waste.
  • It also supports sustainability goals by minimizing resource consumption.

It’s capable of producing dynamic and interactive content:

  • CGI enables the creation of interactive 3D models for websites and apps, enhancing user engagement.
  • It also allows customers to rotate, zoom, and explore products from various angles.

It allows for efficient marketing campaigns:

  • CGI speeds up the production of marketing materials, from product catalogs to advertisements.
  • It also facilitates A/B testing of product visuals and packaging designs.

It’s future-proof:

  • CGI adapts easily to emerging technologies, such as augmented reality (AR) and virtual reality (VR).
  • It also provides assets that can be repurposed for different platforms and marketing strategies.

It reduces time-to-market:

  • CGI shortens the time it takes to bring products to market by expediting content creation.
  • It also helps companies respond quickly to changing market demands.

It mitigates risk:

  • CGI minimizes the risk of errors and inconsistencies in product visuals.
  • It also allows for thorough quality control before product launch.

It allows for global localization:

  • CGI easily adapts product visuals for different markets, languages, and cultural preferences.
  • It also allows for the customization of product presentations to resonate with diverse audiences.

Overall, 3D product visualization offers a powerful alternative to traditional photography, providing companies with cost-effective, flexible, and high-quality solutions for showcasing their products in various contexts and formats.

No longer just for larger corporations with huge advertising budgets, CGI is now a popular and affordable way to wow your audience and have them remember what you have to offer.

Ready to benefit from all CGI product visuals has to offer? head on over to our “Getting Started” page!